Jerman, Damjana and Završnik, Bruno (2005) Entrepreneurship activity and innovation for competitive advantage in the Slovenian market. In: Entrepreneurship and macroeconomic management, April, 28-30, 2005., Pula, Croatia.
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Sažetak
value-based differentiation strategies will drive the company’s market research efforts, its selection of target markets, its product development processes, its market communications programs, and its delivery processes. These processes require many specific capabilities that enable the firm to carry out activities necessary to move its products or services through the value chain. We must explore the role of distinctive marketing capabilities in competitive strategy of the company. As sources of competitive advantage, companies try to create their product or service differentiation by developing higher product or service quality, by using their knowledge to solving marketing problems, by communicating with their customers, and by satisfying customer’s needs. We also would like to confirm that superior customer service lead to company’s innovation. The paper closes with the implications of the findings and highlights promising future research avenues.
| Tip objekta: | Materijal konferencije ili radionice (Paper) |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Dodatne informacije: | 3/2005, Vol. 1 |
| Ključni pojmovi: | competitive advantage, entrepreneurial activity, innovation, marketing capability, konkurentska prednost, poduzetnićka aktivnost, inovacije, marketinška sposobnost |
| Teme: | 6 Tehnologija (primijenjene znanosti) > 65 Menadžment i organizacija industrije, trgovine i komunikacija > 65.01 Metode i metodologija. Teorija i praksa organizacije |
| Odjeli: | Odjel za ekonomiju i turizam "Dr. Mijo Mirković" |
| Datum pohrane: | 17 Oct 2012 11:24 |
| Zadnja promjena: | 08 Jan 2013 09:50 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/1431 |
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