E-Knjižnica FET "Dr. Mijo Mirković"

New challenges to the current entrepreneurial activities

Palicova, Hana (2005) New challenges to the current entrepreneurial activities. In: Entrepreneurship and macroeconomic management, April, 28-30, 2005., Pula, Croatia.

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The times in which we live bring about new specificities and requirements. If the society is to grow it needs to pay them considerable attention and care. Aspects and insights in entrepreneurial activities of the future can fall under the term New Economy. The New Economy is based on values whose core are relations: general net intertwining and interactions, authentic engagement and mutuality, “aesthetics” and creativity in problems solving, micro-group style of life and mutual sociality, individualized attention and care. Thus, the management of relations is becoming a real challenge for management of the next decade. From the nineties of the last century (simultaneously with the beginning of the New Economy), also the development of ethic behaviour is becoming significant especially with the support of communication as one of the most important academician disciplines. With the beginning of this era the third phenomenon is coming to the fore – “enterprise viability”. It is one of the basic preconditions of systems evolutional approach to business entities management. Achieving profit as a priority ceases to be the final objective for the management, it is just their efforts aimed at ensuring a sustained viability. Making values, relations and viability act not only as challenges to the current entrepreneurial activities but mainly create their indispensable base.

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Tip objekta: Materijal konferencije ili radionice (Paper)
Dodatne informacije: 3/2005, Vol.2
Ključni pojmovi: values, viability, relations, vrijednosti, odnosi.
Teme: 6 Tehnologija (primijenjene znanosti) > 65 Menadžment i organizacija industrije, trgovine i komunikacija > 65.01 Metode i metodologija. Teorija i praksa organizacije
Odjeli: Odjel za ekonomiju i turizam "Dr. Mijo Mirković"
Datum pohrane: 17 Oct 2012 11:31
Zadnja promjena: 08 Jan 2013 10:06
URI: http://eknjiznica.unipu.hr/id/eprint/1480

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