E-Knjižnica FET "Dr. Mijo Mirković"

Managing inter-company relations and corporate social responsibility (CSR) in an highly Italian tourist area

Baldarelli, Maria-Gabriella (2007) Managing inter-company relations and corporate social responsibility (CSR) in an highly Italian tourist area. In: 4th International Conference "Global Challenges for Competitiveness: Business and Government Perspective", 27-29. 9. 2007., Pula, Croatia.

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The first aspect under consideration, is referred to in an institutional context where the companies in the tourist system operate, making emerge the auspice of a better national judicial system on the subject. This need partially found an answer in Italian law n. 135, issued on the 29th of March, 2001, responding to some of the manifest needs in the past recognizing tourism as a professional category and giving substance to the concept of the tourist businesses(Italian Tourist Survey, XIII ed.:79); moreover, it also called for the attention of social and environmental sustainability of tourist activities. Another important tendency concerns a progressive concentration in tourist enterprises on one side, and on the other side a smaller dimension of Italian ones, respect European enterprises, that have also historically been vertically integrated. For this purpose, if this initially consented the weak contracts of Italian tourist enterprises, it is compensated by a progressive amount of flexibility that permits them to more easily face continual changes in the tourist sector (Italian Tourist Survey, XIII ed.: 312). In 1990, for example, the first 15 Italian tour operators made 50% of sales and in 2003 the first 5,53% of the income, of which should be added a tendency for informal aggregation, followed by varies forms of agreements between businesses and the tendency that can be considered similar for the tourist offices, especially for the business arena in Italy. The “aggregation” tendency, both formal ( through forms of participating associations) and informal (through the creation of networks), is confirmed also by research on channels of distribution of present trips within Italy; in 2004, for example, of the 8,850 travel agencies, more than 30% of them were involved in more than 60 networks which were taken census through research. Looking at an international level, the first important tendency in the tourist system refers to the growing relevance of international constellation of value, which is being progressively substituted by the classic value chain of single companies. From this emerges a series of other tendencies that support and amplify the information mentioned above. As shown, there is being added an important progression in the technical quality and indirect and direct functions, to which is added social and ethical responsibility and sustainability. Moreover, it is not only the management of the final service that needs to be oriented towards professional ethical principals, but the entire management of the company has to oriented to this end, not only for a question of image, but, as especially for, internal governance. In merit to this, moreover, there is a distinction made between the tourist entrepreneur “life style” and that “oriented towards development.” The first tries to become a status symbol for others and does not go further than this, and the second focuses on becoming a propeller of the development of his company and its environment. This latter of these circumstances makes one think of the emergent strategy of day-to-day use that the small entrepreneur tries to put into effect - by prevailingly motivating in an individual manner- which introduces another characteristic: that an entrepreneur, being the investor in a service oriented business that demands a constant presence in every sense, feels more the impact of generational changes. Following the idea that small tourist enterprises may survive especially by creating network , in the following paragraph we’ll analyse network literature.

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Tip objekta: Materijal konferencije ili radionice (Paper)
Dodatne informacije: 4/2007
Ključni pojmovi: corporate social responsibility, tourist area, networks, accountability,korporativna socijalna odgovornost, turističko područje, mreže, odgovornost.
Teme: 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 338 Gospodarsko stanje. Gospodarska politika. Upravljanje gospodarstvom. Gospodarsko planiranje. Proizvodnja. Usluge. Cijene > 338.4 Proizvodnja i usluge prema gospodarskim sektorima > 338.48 Turistički promet s gospodarskog gledišta. Politika turističkog gospodarstva
Odjeli: Odjel za ekonomiju i turizam "Dr. Mijo Mirković"
Datum pohrane: 17 Oct 2012 11:38
Zadnja promjena: 19 Nov 2012 12:52
URI: http://eknjiznica.unipu.hr/id/eprint/1630

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