E-Knjižnica FET "Dr. Mijo Mirković"

The effect of globalization process on foreign languages in the Istrian tourism

Djaković, Kristina (2003) The effect of globalization process on foreign languages in the Istrian tourism. In: Globalization and Entrepreneurship: Fears, Challenges and Opportunities, 24-26.4.2003, Pula, Croatia.

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It is constantly emphasized that tourism has a strategic importance for Croatia. Tourism relies on services, which are dependant on the subjects that provide them. The communicative competence of the staff is one of the essential components of the quality service in tourism. As the majority of our guests is from foreign countries, foreign languages are viewed as a pre-requisite for communication in tourism. Globalization processes have brought about changes in different fields of human activities and knowledge. One of them is certainly the change considering the use of particular foreign languages in tourist communication. As the language previously predominant in European tourist destinations, German has been increasingly substituted by the global English language. Within the entire Croatian tourist context, Istria still records its guests mainly from the German- speaking countries who expect communication in their mother tongue. Being a receptive tourist region, Istria must not avoid the possibility of communication with its most numerous group of tourists in their own language because of the acquired habits and good manners, so important in paying attention to that profile of tourists. It is thus significant to create pull strategies for the better promotion of German in education related to the stated fields.

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Tip objekta: Materijal konferencije ili radionice (Paper)
Dodatne informacije: 2/2003
Ključni pojmovi: globalization, tourism, foreign languages, globalizacija, turizam, strani jezici.
Teme: 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 339 Trgovina. Međunarodni gospodarski odnosi. Svjetsko gospodarstvo > 339.9 Međunarodno gospodarstvo općenito. Međunarodni gospodarski odnosi. Globalno gospodarstvo
Odjeli: Odjel za ekonomiju i turizam "Dr. Mijo Mirković"
Datum pohrane: 08 Jan 2013 07:19
Zadnja promjena: 08 Jan 2013 07:19
URI: http://eknjiznica.unipu.hr/id/eprint/1844

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