Dragičević, Marija and Letunić, Stijepo (2011) The attitudes of Slovenian tourists towards tourist supply in Orebić. In: The 5th International Scientific Conference "Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil".
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Sažetak
Slovenian tourists represent a significant market segment in the tourist destination of Orebic. The aim of this paper is to research the attitudes of the Slovenian tourists visiting this destination. For this purpose, a research has been done using the polling method in Slovenian language on the sample of 395 interviewees who were staying in the apartments, camps or hotels in the area of the tourist destination of Orebic. The results of the research show that there is a need for improving the level of accommodation quality such as sport facilities, cultural offer and entertainment facilities in the tourist destination of Orebic. The price policy has to be better adapted to Slovenian tourists and reflecting quality of tourist supply. It is also necessary to improve promotional activities. Based on the given research results, the attitudes of the Slovenian tourists can be used in defining and better adjustment of the marketing strategies towards Slovenian tourists in the area of the tourist destination of Orebic.
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