Ivaniš, Marija (2011) Tourism cluster as a model of small entrepreneurship development and increasing competitiveness of Labin- Rabac tourist destination. In: The 5th International Scientific Conference "Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil".
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Sažetak
Development and foundation of small entrepreneurs' tourism clusters is a regional response of small entrepreneurs in tourism to the pressure imposed by the competition. As a result of growing globalisation, the position of small entrepreneurs will become more difficult in the future. From this point of view, pooling into a tourism cluster is significant for competitiveness of small enterprises in semi-developed countries such as Croatia, and important for their survival on the tourist market. Competitiveness of local small entrepreneurs in tourist destinations which function in global business environment will more and more depend on the ability to co-operate and form a partnership on the local level, and competitiveness of any tourist destination, in relation to any other, will in the future depend on the efficiency of its tourist clusters. The purpose of this paper is to emphasize the importance of clustering in the tourism sector, and highlight key advantages and benefits of establishing tourist cluster for its cluster members and tourist destination. The main aim of this paper is to show how can tourism cluster of small entrepreneurs be possible model for small entrepreneurship development in tourist destination Labin -Rabac and how it can increase its competitiveness as well as small entrepreneur's competitiveness in destination. Basic hypothesis of this paper: pooling of small entrepreneurs into tourism clusters is the base of the most efficient way to achieve future development of tourist destinations in order to achieve more competitive tourism.
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