E-Knjižnica FET "Dr. Mijo Mirković"

Influence of wellness in selecting tourism destination

Težak, Ana and Saftić, Darko and Ilak Peršurić, Anita Silvana (2011) Influence of wellness in selecting tourism destination. In: The 5th International Scientific Conference "Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil".

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Wellness as a lifestyle refers to special state of health incorporating the harmony of body, mind and spirit. This kind of life style is also dominant during vacation. The main aim of this paper was to determine the differences among three groups of tourists: high-level wellness consumers, moderate level wellness and low level wellness consumers with respect to selecting tourism destination and their personal characteristics. Data was collected from July, through September 2009 as a part of a research on tourists’ behavior on a sample of tourists staying in five seaside tourist resorts in the Istria County. Differences were tested using chi square test and one way ANOVA. Significant differences between three groups were found from the aspect of sample characteristics, traveling with a party, usage of information sources, travel motives, length of stay, overnight stay in other places, visiting other tourism destinations, priorities in life, influence of economic crisis on perception of vacation and appropriateness of prices in restaurants. These results suggest that there are differences among the three groups of tourists based on their preferences towards wellness that can be used in further development of wellness tourism in Istria County.

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Tip objekta: Materijal konferencije ili radionice (Paper)
Mentor: NIJE ODREĐENO
Dodatne informacije: 5/2011
Ključni pojmovi: wellness tourism, tourism destination, decision-making process, strategy, Istria County
Teme: 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 338 Gospodarsko stanje. Gospodarska politika. Upravljanje gospodarstvom. Gospodarsko planiranje. Proizvodnja. Usluge. Cijene > 338.4 Proizvodnja i usluge prema gospodarskim sektorima > 338.48 Turistički promet s gospodarskog gledišta. Politika turističkog gospodarstva
3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 338 Gospodarsko stanje. Gospodarska politika. Upravljanje gospodarstvom. Gospodarsko planiranje. Proizvodnja. Usluge. Cijene > 338.4 Proizvodnja i usluge prema gospodarskim sektorima > 338.486 Razvoj, poticanje, promicanje turističkog gospodarstva
Odjeli: Odjel za ekonomiju i turizam "Dr. Mijo Mirković"
Datum pohrane: 08 Jan 2013 07:25
Zadnja promjena: 08 Jan 2013 07:25
URI: http://eknjiznica.unipu.hr/id/eprint/1985

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