Internet marketing communication of tourist destinations: review of DMO websites in Europe

Slivar , Iva and Križman Pavlović, Danijela (2012) Internet marketing communication of tourist destinations: review of DMO websites in Europe. Ekonomska istraživanja (SE2). pp. 173-186. ISSN 1331-677X

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Sažetak

This study focuses on content analyses of internet marketing communication tools and techniques used by Destination Management Organizations (DMOs) on their official websites. The population of the study includes two regional DMOs of six European countries each, situated by the sea, as well as all Croatian regional DMOs also by the sea. The results show that DMOs are not fully applying internet marketing tools and techniques on their official websites in their communication with the market and public.

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Tip objekta:	Članak
Mentor:	NIJE ODREĐENO
Dodatne informacije:	SE2/2012
Ključni pojmovi:	internet marketing, communication strategy, DMO´s, Europe, Croatia, destination marketing
Teme:	6 Tehnologija (primijenjene znanosti) > 65 Menadžment i organizacija industrije, trgovine i komunikacija > 658 Poslovni menadžment, upravljanje, administracija. Organizacija poslovanja
Odjeli:	Odjel za ekonomiju i turizam "Dr. Mijo Mirković"
Datum pohrane:	04 Jul 2013 06:22
Zadnja promjena:	04 Jul 2013 06:22
URI:	http://eknjiznica.unipu.hr/id/eprint/2202

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