Paulišić, Morena and Golja, Tea (2010) Corporate Governance, Social Responsibility and Corporate Reputation: An Empirical Analysis of the Situation in the Republic of Croatia. In: International Conference on International Business 2010, 22.-25. May 2010., Solun, Greece.
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The contribution from the business side to the achievement of sustainable development goes through responsible business practices. Responsible business behavior becomes a must in the everyday business, not only because in this way business will contribute to the achievement of sustainable development, but more because of the huge pressures from different stakeholders in the society. All this facilitates the competition on the global market. Products and their quality could no longer be considered main competitors. Main competitors are becoming companies and their brands, and more importantly their reputation. The purpose of the paper is to offer an explanation how corporate social responsibility influences corporation’s reputation. The theoretically aspect of corporate governance, corporate social responsibility and corporate reputation is provided. As a result of the theoretically research, the questionnaire was created and an empirical analysis in the Republic of Croatia (within a corporate governance context) conducted. The aim was to enlighten the current state of corporate social responsibility as one of the aspects of corporate governance in building corporate reputation. Managers’ perception regarding the importance of CSR in building better reputation and competitive advantage was highlighted.
| Tip objekta: | Materijal konferencije ili radionice (Paper) |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Ključni pojmovi: | corporate social responsibility, corporate reputation, corporate governance |
| Teme: | 6 Tehnologija (primijenjene znanosti) > 65 Menadžment i organizacija industrije, trgovine i komunikacija > 65.01 Metode i metodologija. Teorija i praksa organizacije > 65.012.4 Menadžment. Uprava. Ravnateljstvo Tehnike i metode upravljanja |
| Odjeli: | Fakultet ekonomije i turizma "Dr. Mijo Mirković" |
| Datum pohrane: | 07 Jan 2014 08:39 |
| Zadnja promjena: | 07 Jan 2014 08:39 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/2861 |
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