Gržinić, Jasmina (2007) Competitiveness of Croatian tourism offer in the European union. In: Financije u društvu znanja i suvremenoj poslovnoj praksi. Zbornik radova Tuzla, Tuzla.
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Croatia has recognized a specific yet at the same time huge market potential in tourism. Like in numerous other countries in Europe and the world, tourism has been chosen as the best economic direction for long-term development. In less developed countries, tourism as a development concept is most frequently mentioned in the context of strengthening the position in the international exchange and a faster problem solution in the balance of payments, as well as in the context of unemployment, a faster development of underdeveloped areas etc. Tourism has proven to be one of the most important areas of economy in Croatia. By analyzing the characteristics of tourism as a specific activity, the author looks for a connection between Croatia’ s competitiveness and its European competitor countries, thus trying to define a strategy for positioning or differentiating Croatia’ s tourist offer.
| Tip objekta: | Dio knjige |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Ključni pojmovi: | tourism, competitiveness, positioning, tourism offer, European Union |
| Teme: | 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 338 Gospodarsko stanje. Gospodarska politika. Upravljanje gospodarstvom. Gospodarsko planiranje. Proizvodnja. Usluge. Cijene > 338.4 Proizvodnja i usluge prema gospodarskim sektorima > 338.486 Razvoj, poticanje, promicanje turističkog gospodarstva 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 339 Trgovina. Međunarodni gospodarski odnosi. Svjetsko gospodarstvo > 339.9 Međunarodno gospodarstvo općenito. Međunarodni gospodarski odnosi. Globalno gospodarstvo > 339.923 Gospodarske unije. Gospodarske zajednice. Gospodarski blokovi |
| Odjeli: | Fakultet ekonomije i turizma "Dr. Mijo Mirković" |
| Datum pohrane: | 20 Feb 2014 08:10 |
| Zadnja promjena: | 20 Feb 2014 08:10 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/3487 |
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