Vazquez, José Luis and Laneroz, Ana and Alves, Helena M. and Gutierrez, Pablo and Garcia, M. Purificacion (2012) An analysis of the reasons attributed by Spanish undergraduates to CSR in organizations and its implications for consumer behaviour. Ekonomska istraživanja (SE2). pp. 69-82. ISSN 1331-677X
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Sažetak
The implications of CSR for consumer behavior have represented a quite common topic in recent literature, main conclusions remarking that, while it is true that socially responsible initiatives may induce some consumer goodwill towards the organization, the effects of CSR are more complex than expected. From this setting, this paper aims to analyze university students’ consumer responses and motives attributed to CSR practices in business settings, just as the usefulness of academic background as segmentation variable. A survey study was conducted from a total sample of 400 Spanish undergraduates. Factor, descriptive and multivariate analysis revealed the coexistence of different CSR dimensions and attributions when defining participants’ consumer behavior, some differences existing between students with different academic background. Implications of the study are discussed.
| Tip objekta: | Članak |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Dodatne informacije: | SE2/2012 |
| Ključni pojmovi: | CSR, consumer attributions, academic background, consumer behaviour |
| Teme: | 6 Tehnologija (primijenjene znanosti) > 65 Menadžment i organizacija industrije, trgovine i komunikacija > 658 Poslovni menadžment, upravljanje, administracija. Organizacija poslovanja > 658.8 Marketing. Prodaja. Prodavanje. Distribucija, raspačavanje > 658.89 Kupci kao objekti prodajnih napora. Potencijalni kupci, klijenti |
| Odjeli: | Odjel za ekonomiju i turizam "Dr. Mijo Mirković" |
| Datum pohrane: | 08 Apr 2013 06:46 |
| Zadnja promjena: | 08 Apr 2013 06:46 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/2195 |
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