E-Knjižnica FET "Dr. Mijo Mirković"

Corporate social responsibility: Croatian controversies

Leko Šimić, Mirna and Štimac, Helena (2012) Corporate social responsibility: Croatian controversies. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

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Alongside with the development of social concept of marketing and doing business in general, corporate social responsibility (CSR) is gaining an increasing attention both from academic and practical aspects. A widely quoted definition by the World Business Council on Sustainable Development is that it represents a continuing commitment by business to behave ethically and contribute to economic development, while improving the quality of life of its workforce and their families, as well as of the local community and the society at large (WBCSD, 1999). Such definition defines the wide scope of company stakeholders with respect to its social responsibility: (1) company itself, in terms of ensuring profitability to its shareholders, (2) employees, in terms of building organizational justice, support and trust for higher level of commitment and work satisfaction of existing employees and creating a higher level of company attractiveness for required new quality workforce in return (3) consumers, in terms of building on corporate reputation, positive company and products’ evaluation and respectively, purchase intent (4) society in general, in terms of giving the correct answers to growing concern for consumer and environment protection, the quality of life enhancement in the long run, and the growth of social orientation and consciousness, at large. The aim of this paper is to analyze CSR concept in Croatia from different stakeholders’ perspectives: company management, employees and customers.

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Tip objekta: Dio knjige
Dodatne informacije: e-book
Teme: 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 339 Trgovina. Međunarodni gospodarski odnosi. Svjetsko gospodarstvo > 339.1 Opća pitanja trgovine. Tržište > 339.138 Marketing
Odjeli: Odjel za ekonomiju i turizam "Dr. Mijo Mirković"
Datum pohrane: 04 Jul 2013 06:22
Zadnja promjena: 04 Jul 2013 06:22
URI: http://eknjiznica.unipu.hr/id/eprint/2207

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