E-Knjižnica FET "Dr. Mijo Mirković"

Items where Subject is "3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 339 Trgovina. Međunarodni gospodarski odnosi. Svjetsko gospodarstvo > 339.1 Opća pitanja trgovine. Tržište > 339.138 Marketing"

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Number of items at this level: 73.

B

Babić, Nikolina (2013) Interni marketing i organizacijska kultura. Diplomski rad thesis, Sveučilište Jurja Dobrile u Puli.

Belušić, Iva (2013) Interni marketing u neprofitnim organizacijama (Crveni križ Istarske županije). Diplomski rad thesis, Sveučilište Jurja Dobrile u Puli.

Belušić, Lara (2013) Interni marketing u turističkoj tvrtci Maistra d.d. Diplomski rad thesis, Sveučilište Jurja Dobrile u Puli.

Benazić, Dragan and Ozretić Došen, Đurđana (2012) Service quality concept and measurement in the business consulting market. Tržište, Časopis za tržišnu teoriju i praksu, 24 (1). pp. 47-66. ISSN 0353-4790

Bilić, Deana (2013) Kultura i marketinški miks. Diplomski rad thesis, Sveučilište Jurja Dobrile u Puli.

Biloslav Nežić, Mikaela (2013) Uloga destinacije u promociji turističkog proizvoda na primjeru Lagune Novigrad d.d. Diplomski rad thesis, Sveučilište Jurja Dobrile u Puli.

Biloš, Antun and Kelić, Ivan (2012) Marketing aspects of social networks. Ekonomska istraživanja (SE2). pp. 153-172. ISSN 1331-677X

Bojnec, Štefan and Papler , Drago (2012) Electricity market liberalization for households and its marketing implications: the case of Slovenia. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

Bošković, Desimir and Vukčević, Mladen and Štoković, Igor (2003) The strategy of promoting a tourist destination with a reverence to Istria. Tourism in the Czech Republic, Tabor.

Bošković, Desimir and Škuflić, Lorena and Štoković, Igor (2000) Marketing management of tourism destination. In: Sbornik referatu z Mezinarodni vedecke konference Cestovni Ruch. Ekonomska fakulteta, Ostrava, pp. 48-55.

Bošković, Desimir and Štoković, Igor (2004) The concept of sustainable tourism development and marketing management. In: 23. posvetovanje organizatorjev dela Management, Knowlodge and EU. Moderna organizacija, Kranj, pp. 313-319.

Brencis, Ainars (2011) Brand image of Croatia in perception of Latvians. In: The 5th International Scientific Conference "Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil".

Brščić, Kristina and Trošt, Klara and Kezić, Nikola (2012) The role of honey exhibition in rural development: case of Istrian region (Croatia). In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

Bulian, Luka (2013) Društveno-marketinška strategija Arheološkog muzeja Istre. Završni rad thesis, Sveučilište Jurja Dobrile u Puli.

Bušelić, Marija (2010) Family stucture and demographic picture in the Republic of Croatia. Ekonomska istraživanja (2). pp. 102-126. ISSN 1331-677X

D

Dedić, Goran and Križman Pavlović, Danijela and Miočević, Dario (2011) An inquiry into service quality, customer satisfaction and behavioural intentions relationships. In: The 5th International Scientific Conference "Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil".

Dlačić, Jasmina and Kadić, Selma and Vranić, Franko (2012) Attitudes towards wine consumption: a comparative study of two countries. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

F

Frančula, Ana (2013) Personalizacija (prilagođavanje) elemenata marketinškog miksa primjenom internet marketinga. Diplomski rad thesis, Sveučilište Jurja Dobrile u Puli.

G

Grbac, Bruno and Težak, Ana and Luk, Ninoslav (2012) Profiling tourists based on healthy - living attitudes. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

Grgić, Damir (2012) Concept of a corporate reputation: definition and measurement. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

H

Ham, Marija (2012) Environmentally oriented marketing communications as part of green marketing strategy. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

I

Ivanković, Jadranka (2012) Corporate social responsibility (CSR) and marketing practice in the Croatian food companies. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

J

Jerman, Damjana and Završnik, Bruno (2006) Can marketing capabilities lead to the competitive advantege of the firm? Ekonomska istraživanja (1). pp. 53-64. ISSN 1331-677X

Jerman, Damjana and Završnik, Bruno (2011) Model of marketing communications effectiveness in the business-to-business markets. In: The 5th International Scientific Conference "Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil".

Juranović, Vanessa (2013) Funkcija marketinškog informacijskog sustava u poslovanju putničkih agencija i turoperatora. Diplomski rad thesis, Sveučilište Jurja Dobrile u Puli.

K

Kakeeto-Aelen, Terry and Van Dalen, Jan (2011) Using relatipnship marketing instruments as a strategy to create customer satisfaction among small and medium enterprises in Uganda: the mediating role of customer experiences. In: The 5th International Scientific Conference "Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil".

Kos, Ani (2013) Utjecaj i implementacija e-marketinga u bankarstvu. Diplomski rad thesis, Sveučilište Jurja Dobrile u Puli.

Kovačević, Doris (2013) Komunikacijski miks u kamenoklesarskom obrtu "Boris Smolić". Diplomski rad thesis, Sveučilište Jurja Dobrile u Puli.

Križman, Danijela (1998) Koncepcija marketinga u turizmu na seljačkim gospodarstvima. Magistarski rad thesis, Sveučilište u Zagrebu.

Križman, Danijela (1997) Kulturno okruženje u međunarodnom marketingu. Gospodarstvo Istre, 10 (1). pp. 37-58. ISSN 0353-2860

Križman Pavlović, Danijela (2008) Marketing turističke destinacije. Sveučilište Jurja Dobrile u Puli, Odjel za ekonomiju i turizam "Dr. Mijo Mirković", Mikrorad, Pula. ISBN 978-953-7498-12-2

Križman Pavlović, Danijela (2003) Upravljačke i organizacijske odrednice marketinga turističke destinacije. Doktorska disertacija thesis, Sveučilište u Zagrebu.

Križman Pavlović, Danijela and Ružić, Erik (2012) Negotiation as a business process in the new economy: theoretical model of negotiation applied to corporate banking market. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

Križman Pavlović, Danijela and Živolić, Sanja (2008) Upravljanje marketingom turističke destinacije: stanje i perspektive u Republici Hrvatskoj. Ekonomska istraživanja (2). pp. 99-113. ISSN 1331-677X

Križman Pavlović, Danijela and Živolić , Sanja (2008) Upravljanje marketingom turističke destinacije: Stanje i perspektive u Republici Hrvatskoj. Ekonomska istraživanja, 21 (2). pp. 99-113. ISSN 1331-677X

L

Ladić, Anita (2013) Međunarodni marketing. Završni rad thesis, Sveučilište Jurja Dobrile u Puli.

Leko Šimić, Mirna and Štimac, Helena (2012) Corporate social responsibility: Croatian controversies. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

M

Malić, Martina (2013) Etička pitanja nezdrave hrane u marketingu. Završni rad thesis, Sveučilište Jurja Dobrile u Puli.

Marasović, Ivana and Crnjak Karanović, Biljana and Dragnić, Daša (2012) The impact of crisis on marketing strategy components - an overview of empirical evidence. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

Milanković, Aleksandra (2013) Ponašanje poslovnih organizacija u kupnji. Završni rad thesis, Sveučilište Jurja Dobrile u Puli.

Mohorović, Matija (2013) Uloga marketinga u kvalitativnom razvoju suvremenog restoraterstva. Završni rad thesis, Sveučilište Jurja Dobrile u Puli.

Mrganić, Tamara (2012) Analiza nastupa na internetu kina Valli. Diplomski rad thesis, Sveučilište Jurja Dobrile u Puli.

N

Nefat, Ariana (2001) Marketing system and competitiveness of the Croatian tobacco industry. In: Enterprise in Transition. Faculty of Economics, University of Split, Split, pp. 404-421. ISBN 953-6024-39-X

Nefat, Ariana (2012) The integration of marketing and corporate social responsibility in Croatia. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

Nefat, Ariana and Horvat, Jasna (2003) Marketing strategy in overall business strategy in Croatian tourism and hospitality firms. Tourism An International Interdisciplinary Journal, 51 (3). pp. 259-273. ISSN 1332-7461

O

Oliva , Ernes and Paliaga, Marko and Božac Marjanović, Darija (2012) Agricultural produce of Istria used in regional branding - strategic concept. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

P

Paliaga, Marko and Fočo, Almin and Barilović, Zlatko (2012) Research of possible role of urban marketing in attracting foreign direct investment (FDI) in cities of Bosnia and Herzegovina. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

Paliaga, Marko and Franjić, Zoran and Strunje, Željko (2010) Methodology of valuation of cities' brands. Ekonomska istraživanja (2). pp. 102-111. ISSN 1331-677X

Perčević, Hrvoje (2011) Transfer pricing methods applied in Croatian companies. In: The 5th International Scientific Conference "Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil".

Plantić Tadić , Diana and Čop , Mateja and Medić , Rino (2012) Marketing education at higher education institutions in Croatia. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

Pletikosa, Vanja (2012) Guerilla marketing campaign on account of celebrating 21st business anniversary of libra marketing agency. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

Pupavac, Drago and Baburić, Marija (2012) Analyzing modern marketing concept of Nikola Tesla memorial center business - Smiljan. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

R

Rahimić, Zijada and Uštović, Kenan (2011) Establishment and sales team education in function of building value creation selling system. In: The 5th International Scientific Conference "Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil".

Rajh, Edo and Ozretić Došen, Đurđana (2009) The effects of marketing mix elements on service brand equity. Ekonomska istraživanja (4). pp. 69-83. ISSN 1331-677X

Rocco, Sanja and Hodak, Marina (2012) Design of the hotel tourism product in Croatia - research in the SME sector. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

Ružić, Erik and Benazić, Dragan and Dolenec, Sanja (2013) Application of the internal marketing concept in the Croatian financial sector. Ekonomski pregled, 64 (3). pp. 241-255. ISSN 0424-7558

S

Sinčić Ćorić, Dubravka and Kurnoga Živadinović, Nataša and Dropuljić, Marija (2012) The effects of cause and donation size of cause - related marketing program on consumers´s intention to buy. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

Slivar Tiganj, Iva and Lončarić, Dina (2013) Model of optimization of DMOs marketing communication via Internet. In: Proceedings of the 1st AARESOC International Conference on Business & Management: Current Research, Issues and Best Practices in Business and Management from an Interdisciplinary Perspective. -.

Stepčić, Sara (2013) Marketinško planiranje na primjeru poduzeća Holcim Hrvatska d.o.o. Završni rad thesis, Sveučilište Jurja Dobrile u Puli.

T

Tenčić, Jelena (2013) Marketinški plan na primjeru poduzeća K.S.A. INFINITUS d.o.o. Završni rad thesis, Sveučilište Jurja Dobrile u Puli.

Terlević, Tanja (2013) Volonteri u neprofitnim organizacijama. Završni rad thesis, Sveučilište Jurja Dobrile u Puli.

U

Uljanić, Lenka (2012) Pribavljanje financijskih sredstava neprofitnih organizacija. Završni rad thesis, Sveučilište Jurja Dobrile u Puli.

Z

Zalihić Kokot, Karmen (2013) Marketinški plan - rezultat procesa planiranja. Diplomski rad thesis, Sveučilište Jurja Dobrile u Puli.

Č

Černjul, Ana (2013) Marketing u kulturi i umjetnosti na primjeru kazališta dr. INAT. Diplomski rad thesis, Sveučilište Jurja Dobrile u Puli.

Černjul, Bernarda (2013) Marketing prema osjetljivim tržišnim segmentima. Završni rad thesis, Sveučilište Jurja Dobrile u Puli.

Činjarević, Merima and Tatić, Kasim and Avdić, Armin (2010) An integrated model of price, service quality, satisfaction and loyalty: an empirical research in the banking sector of Bosnia and Herzegovina. Ekonomska istraživanja (4). pp. 142-160. ISSN 1331-677X

Š

Šafarić, Helena (2013) Marketing neprofitnih organizacija. Završni rad thesis, Sveučilište Jurja Dobrile u Puli.

Šerić, Neven and Pepur, Mario and Kalinić, Stjepan (2012) Image management in the function of target brand positioning tourism destination. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

Šimić, Branko (2013) Kultura i marketinški miks. Diplomski rad thesis, Sveučilište Jurja Dobrile u Puli.

Štoković, Ariana (1999) Analiza marketing okruženja u suvremenim uvjetima poslovanja. Slobodno poduzetništvo: časopis za promicanje poduzetništva i tržišnog gospodarstva, VI (20). pp. 155-164. ISSN 1330-2833

Štoković, Ariana (1997) The adoption of marketing concept in the Croatian tobacco industry in transition. In: Second International Conference on Enterprise in Transition. Faculty of Economics, University of Split , Split, pp. 666-670. ISBN 953-6024-14-4

Štoković, Ariana and Križman, Danijela (2000) Stanje i problemi usvajanja marketing koncepcije u ugostiteljskim poduzećima Istre. Tourism and hospitality management, 5 (1-2). pp. 257-272. ISSN 1330-7533

Štoković, Ariana and Križman, Danijela (1999) The application of the marketing concept in the croatian economy in transition. In: Enterprise in transition. Ekonomski fakultet Split, pp. 1639-1655.

This list was generated on Thu Aug 17 05:46:25 2017 CEST.