The last minute arrangement as a price strategy of the Croatian tourism at the time of recession

Blažević, Zrinka and Drvenkar , Nataša (2012) The last minute arrangement as a price strategy of the Croatian tourism at the time of recession. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

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Tourism is, according to Walter Hunziker and Kurt Krapff, a set of relationships and phenomena formed during travel and residing of foreigners in a location, if the stay does not imply a permanent settlement, and is not related to the acquisition of earnings (Dobre, 2005: 23). As such, the definition of tourism has been adopted with minor amendments in 1954 by the International Association of Scientific and Tourism Experts - AIEST. Through its development, tourism records different stages of social development and the emergence of tourism takes place under different names. Some argue that tourism began to develop far in the past, i.e. in ancient times, thus a long history of its developent can be traced. Urban destinations have been involved in tourism since the early years of the civilisation, when people used to travel to cities and towns to meet politicians and business associates. Sports organisations, such as the Olympic Games in ancient Greece also generated tourism activity in main cities. Other authors argue that tourism is a recent phenomenon and that the history of its development is relatively short, where it has been predominantly pointed to the end of the 19th and especially the 20th century. Moreover, it is stated that there are two great distinctive periods in the development of tourism; the era of tourism for privileged classes, and the era of modern tourism. After the First World War, and once its consequences had been alleviated, tourism began to develop at an accelerated pace, with breaks during the great world crisis in the thirties. The growth of tourism is manifested in the increasing number of tourists. Also, tourism is gaining an increasing economic importance due to its influence on almost all branches and services in national and international terms, as well as it has an impact on a global scale. Tourism as the largest service sector in the European Union generates more than 4% GDP of the Union and employs 4% of the total workforce including only hotels and travel agencies. Tourism affiliation with other sectors of economy (transport, catering industry, etc.) is exceptionally strong and has a positive influence on economic trends (European Parliament, 2008). Through combined activities, tourism and travel generate an incredible 9.2% of world GDP, 4.8% of world exports and 9.2% of world investment (World Economic Forum, 2011). Although Western Europe and North America spent 70% of the world’s personal expenditures on tourism and travel in 2000, this share declined to 62% in 2010. As Croatian tourists are mainly European tourists, then this negative trend of tourism certainly has to be taken into account when creating a quality tourism policy of Croatia.

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Tip objekta:	Dio knjige
Mentor:	NIJE ODREĐENO
Dodatne informacije:	e-book
Teme:	6 Tehnologija (primijenjene znanosti) > 65 Menadžment i organizacija industrije, trgovine i komunikacija > 658 Poslovni menadžment, upravljanje, administracija. Organizacija poslovanja > 658.8 Marketing. Prodaja. Prodavanje. Distribucija, raspačavanje
Odjeli:	Odjel za ekonomiju i turizam "Dr. Mijo Mirković"
Datum pohrane:	04 Jul 2013 06:22
Zadnja promjena:	04 Jul 2013 06:22
URI:	http://eknjiznica.unipu.hr/id/eprint/2217

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