E-Knjižnica FET "Dr. Mijo Mirković"

Importance of distribution channels - marketing channels - for national economy

Segetlija, Zdenko and Mesarić, Josip and Dujak , Davor (2012) Importance of distribution channels - marketing channels - for national economy. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

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The starting point of this paper is the term distribution and its meaning. Distribution channels are defined and classified. Their development is explained and new possibilities of their development in contemporary conditions are indicated. In this sense, a variety of distribution channels exists, as well as the contemporary understanding of managing supply chains and value creation networks. The importance of distribution channels is analysed both for individual economic operators, i.e. groups, and for the aggregate national economy. These types of analyses start with the share of big firms and groups, both on national and international levels. This is the case of relationships between different economic operators within value creation chains. That is why earlier concepts of the role and importance of commerce in national economy are losing their importance. The purpose of this paper is to point out various controversial concepts of economic structure and the possibilities of economic systems of certain countries. Moreover, the authors have tried to indicate certain solutions in creating new forms of distribution channels and retail business units in certain national economies.

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Tip objekta: Dio knjige
Mentor: NIJE ODREĐENO
Dodatne informacije: e-book
Teme: 6 Tehnologija (primijenjene znanosti) > 65 Menadžment i organizacija industrije, trgovine i komunikacija > 658 Poslovni menadžment, upravljanje, administracija. Organizacija poslovanja > 658.8 Marketing. Prodaja. Prodavanje. Distribucija, raspačavanje
Odjeli: Odjel za ekonomiju i turizam "Dr. Mijo Mirković"
Datum pohrane: 04 Jul 2013 06:22
Zadnja promjena: 04 Jul 2013 06:22
URI: http://eknjiznica.unipu.hr/id/eprint/2219

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