The role of honey exhibition in rural development: case of Istrian region (Croatia)

Brščić, Kristina and Trošt, Klara and Kezić, Nikola (2012) The role of honey exhibition in rural development: case of Istrian region (Croatia). In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

Puni tekst

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Sažetak

In our country there was very little research related to particular manifestations and gastronomic events, so far. On the other hand, food, agricultural products, especially the typical products have becoming increasingly attractive to visitors and tourists, and can even be a reason for traveling or visiting family farms or towns in order to taste or purchase the typical products. In Istria, these trends have been identified, so there are wine roads, olive oil roads and various manifestations which in the center of attention have food or agricultural products. This paper contributes to a review of the background literature, by examining the importance of event tourism in Istria and analyzing the role of food festivals in the offer of tourist destinations, by analyzing the attitudes of participants towards food festivals and the significance of gastronomic events in rural development. The aim of this paper is to examine the role of evaluation and events connected to honey in the Istrian region since the beginning of their organization. Evaluation and presentation of honey in Istria was first organized in the county exhibition VINISTRA in Porec in 1997 and lasted until 2004 when the regional government decided that the event related to honey can be organized independently. From the year 2006, the honey events were moved to Pazin and were organized under the title the "Days of Honey”. We considered that in the evaluation of events it was interesting to get the opinion of previous and potential participants in the exhibition, so we created a questionnaire and collected data and then analyzed their opinions from which conclusions were derived. In Croatia, the topics of event management and event tourism were not a major area of scientific interest to a large number of domestic researchers, thus making the challenge of the research even greater.

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Tip objekta:	Dio knjige
Mentor:	NIJE ODREĐENO
Dodatne informacije:	e-book
Teme:	3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 339 Trgovina. Međunarodni gospodarski odnosi. Svjetsko gospodarstvo > 339.1 Opća pitanja trgovine. Tržište > 339.138 Marketing
Odjeli:	Odjel za ekonomiju i turizam "Dr. Mijo Mirković"
Datum pohrane:	04 Jul 2013 06:22
Zadnja promjena:	04 Jul 2013 06:22
URI:	http://eknjiznica.unipu.hr/id/eprint/2223

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