E-Knjižnica FET "Dr. Mijo Mirković"

Social network and promotion of tourist destination

Razović, Mili (2012) Social network and promotion of tourist destination. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

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Tourism is a social and economic phenomenon of modern mankind, related to the temporary mass movement of people. The contents and flow of information make an impact on tourists in regard to their decision-making and destination/ goal-aim-objective of tourist travel. Beside the traditional media and sources of information, the World Wide Web or the Internet is becoming one of the major sources of relevant information for the participants of tourist travel. The Internet provides much faster access to information in comparison to the traditional media; information is accessible to a wide scope of users; information on individual subject(s) is accessible to many people whose number is much higher than the number of other media users. The Internet (W3 - World Wide Web) has become the main global infrastructure for business information and business, thanks to the contents it offers, the abundance of services, and simple use. The Web is becoming a promotional media as well. One of the main ideas of the Web is the immediate and always open access to information all over the world. (Jafari, 2000) Generally, there are three basic functions of the Internet (Kolaković, 2010): communication (e-mail) - enables the exchange of messages and data by using the computer and telephone connection; b) information platforms - enable sorting out, continuous browsing and sharing an enormous quantity of information; marketing function - provides unlimited and relatively cheap possibility for global promotion of products and services. As for business, the main advantages of the Internet are (Raza, pp. 184-185): the Internet is a means of trade; it provides the possibility for sales transactions; the Internet is a means of marketing; it provides perfect environment for marketing and creation of brands through education and participation of visitors by means of the meaningful content; the Internet is interactive; it enables communication with visitors by providing possibilities for the feedback, answers to questions, participation in polls, applying for membership, joining clubs, participation in competitions and promotions; he Internet provides continuity; websites can be visited 24 hours a day, 7 days a week. Web visitors do it when it suits them best; the Internet provides a possibility of fast exchange of information and flexibility. Unlike all other marketing means, the Web site can always be altered. The alterations can immediately be seen and they are not limited by space and time unlike the advertisements in the press, on television and radio. At first the Web provided promotional activities and as such, it provided one-way communication in a great number of various texts between the producer and the customer. With the technological development towards the multimedia and with the use of interactive possibilities on the Web it started to be used in business and promotion. According to the World Internet Statistics of March 2011, there are 2.1 billion users of the Internet, that is, 30% of the world’s population. The Web Technology (Raza, 2006), includes: Information Website is Web 1.0 compatible; Social Website Network is Web 2.0 compatible; Intelligent Website (based on artificial intelligence) is Web 3.0 compatible. Considering the development of modern technologies, the Web 2.0 compatible Social Website Networking is becoming the most dominant. Web 2.0 concept of social networking services enable the users to socialise, share interests and activities in the social media. In social media dialogue users interact as creators (prosumers) of user-generated content in a virtual community, unlike noninteractive websites where users (consumers) are limited to the passive viewing of information provided to them. Social networks help in sharing experiences among people who share the same interests and attitudes. People communicate with each other, they communicate by means of products, services or brands. Every member of virtual society feels a positive effect of interactive communication on social networks. (Evans Li, 2010) Applying social networking in the promotion of tourism is the result of the complete development of modern technologies and of the emotional status of the modern tourist. This paper researches the application and effect of social networks, first of all of Facebook, in the promotion of tourism in the County of Split-Dalmatia in the past two years. The fact is that only in the recent few years social networking has been applied in tourism promotion, which fosters additional researches regarding the connection between social networks and tourist promotion.

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Tip objekta: Dio knjige
Dodatne informacije: e-book
Teme: 6 Tehnologija (primijenjene znanosti) > 65 Menadžment i organizacija industrije, trgovine i komunikacija > 658 Poslovni menadžment, upravljanje, administracija. Organizacija poslovanja > 658.8 Marketing. Prodaja. Prodavanje. Distribucija, raspačavanje
Odjeli: Odjel za ekonomiju i turizam "Dr. Mijo Mirković"
Datum pohrane: 17 Apr 2013 12:30
Zadnja promjena: 17 Apr 2013 12:30
URI: http://eknjiznica.unipu.hr/id/eprint/2226

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