The role of marketing in the process of developing a new product as exemplified by the Meralys nasal spray

Donadić, Anna Maria (2012) The role of marketing in the process of developing a new product as exemplified by the Meralys nasal spray. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3

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JADRAN-GALENSKI LABORATORIJ (JGL) has developed from a central laboratory for manufacturing and controlling magistral and galenic preparations for the "JADRAN" Rijeka pharmacy. In 1991 it was founded as the first and only privately held pharmaceutical joint-stock company in Croatia and the region. From 1991 to the present day, JGL has become an international company with a wide range of branded generics, focused on developing and manufacturing drugs for the senses, and it has become a leader in using the benefits of seawater for health reasons. The company has more than 400 products divided into three programme groups in its portfolio: prescription drugs, non-prescription drugs and cosmetics, as well as a separate group of health products based on seawater. Systematic investments into employee knowledge and new product development, in addition to a close relationship with our customers and investments into modern technology have made JGL as one of the fastest growing and most stable Croatian companies. 60% of all employees have a university degree and their average age is 35, which creates a highly dynamic, modern and entrepreneurial company environment. The basic values advocated by JGL are: team work, excellence and closeness. Team work - we cooperate on all company levels to reach the same goal. We share information and resources, communicate in an open, direct and honest manner, withmutual respect, and we build long-term partnership relationships. We are consistent in implementing plans, we share responsibility and trust one another. Excellence - We have clear, high-end goals, as well as quality and performance standards. We are bold and passionate in achieving results. We encourage ourselves and others to participate in continuous learning and development, to assume responsibility and take initiative to achieve an extra value for both us and our partners. Closeness - We recognize and meet our partners' needs, and work for our mutual benefit by taking diversity into account. We are simple, open and friendly in our communication. We fulfil our promises and contribute to the community by initiating activities for improving the quality of life. Today, JGL proudly ranks third within the national pharmaceutical industry, with 474 employees and revenue amounting to around HRK 500 million in 2010. In company ratings within the Croatian economy, JGL has been among the 500 most successful companies in Croatia for four consecutive years.

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Tip objekta:	Dio knjige
Mentor:	NIJE ODREĐENO
Dodatne informacije:	e-book
Teme:	6 Tehnologija (primijenjene znanosti) > 65 Menadžment i organizacija industrije, trgovine i komunikacija > 658 Poslovni menadžment, upravljanje, administracija. Organizacija poslovanja > 658.8 Marketing. Prodaja. Prodavanje. Distribucija, raspačavanje
Odjeli:	Odjel za ekonomiju i turizam "Dr. Mijo Mirković"
Datum pohrane:	04 Jul 2013 06:21
Zadnja promjena:	04 Jul 2013 06:21
URI:	http://eknjiznica.unipu.hr/id/eprint/2236

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