Pletikosa, Vanja (2012) Guerilla marketing campaign on account of celebrating 21st business anniversary of libra marketing agency. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3
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Sažetak
Libra is a creative full service agency engaged in business of market communication, corporate consulting, positioning and branding, as well as in design and production of all kinds of promotional materials. Libra can also provide PR and event management services. In our work, we put an emphasis on creativity, service quality and meeting deadlines. Libra is the only member of HURA which is not situated in Zagreb (HURA is a Croatian association of marketing agencies with thirty members that represent 62,5%* of the agency advertising budget in Croatia; meeting certain expert criteria is necessary to gain this membership) and also, Libra is a member of HUOJ (Croatian association of public relations agencies). For the past fifteen years, Libra is the publisher of „Teklić“; a free lifestyle magazine that has become a recognizable brand over the years. Libra also participates in humanitarian projects, and is the owner of the licensed brand „Riječki dečki“ - a sixteen year long humanitarian project.
| Tip objekta: | Dio knjige |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Dodatne informacije: | e-book |
| Teme: | 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 339 Trgovina. Međunarodni gospodarski odnosi. Svjetsko gospodarstvo > 339.1 Opća pitanja trgovine. Tržište > 339.138 Marketing |
| Odjeli: | Odjel za ekonomiju i turizam "Dr. Mijo Mirković" |
| Datum pohrane: | 04 Jul 2013 06:20 |
| Zadnja promjena: | 04 Jul 2013 06:20 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/2239 |
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