Benazić, Dragan (2010) Selecting a relevant market in the function of managing competition policy. In: 7th International Conference Economic Integrations, Competition and Cooperation : proceedings University of Rijeka, Faculty of Economics, Opatija.
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The determination of market power of a firm or a group of firms and the prevention of its negative effect on the other market participants requires a previous definition of the relevant market. The relevant market represents a group of products or geographical areas that render it impossible for a potential monopolist or a group of companies to profitably raise the price of a product and in such a manner show their market power. There are numerous approaches that may be used when defining relevant market. The competition policy decision makers should be well acquainted with the benefits and the drawbacks of each concept in order to be able to bring proper competition policy decisions. The competition law most frequently uses the concept of interchangeability of supply and demand to define a market, whereby a market is defined on the basis of a hypothetical monopolist test. An accurate definition of the market requires, through the application of the mentioned test, the parallel analysis of specific factors such as: the characteristics of the product, the method of use and the preferences of the consumers, the costs of transport, the existence of primary and secondary markets, the market asymmetry and consistency of market definitions over time.
| Tip objekta: | Materijal konferencije ili radionice (Paper) |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Ključni pojmovi: | relevant market definition, SSNIP test, Competition Policy |
| Teme: | 6 Tehnologija (primijenjene znanosti) > 65 Menadžment i organizacija industrije, trgovine i komunikacija > 658 Poslovni menadžment, upravljanje, administracija. Organizacija poslovanja > 658.8 Marketing. Prodaja. Prodavanje. Distribucija, raspačavanje > 658.89 Kupci kao objekti prodajnih napora. Potencijalni kupci, klijenti |
| Odjeli: | Fakultet ekonomije i turizma "Dr. Mijo Mirković" |
| Datum pohrane: | 07 Jan 2014 08:18 |
| Zadnja promjena: | 07 Jan 2014 08:18 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/2696 |
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