Križman Pavlović, Danijela (2010) Management of sustainable tourism development: A marketing approach. In: Turizam i agroturizam u funkciji održivog razvitka. Ekonomski fakultet u Osijeku, Osijek, pp. 27-47. ISBN 978-953-253-075-9
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In this article Author identified the role of marketing in sustainable tourism development. The conclusion She arrived at is that marketing concept has important role in enabling Governments to create an appropriate environment which would allow for and stimulate tourism stakeholders to address the issues of sustainabilitly. Participatory structures for sustainable tourism development must be created based on the paradigm of target marketing and managed based on the paradigm of collaborative marketing. Marketing is also one of the supporting instruments for implementation of sustainable tourism development strategy. It is expected that the results of this research shall benefit tourism science as well as tourism profession.
| Tip objekta: | Dio knjige |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Ključni pojmovi: | tourism, sustainable development, marketing |
| Teme: | 6 Tehnologija (primijenjene znanosti) > 65 Menadžment i organizacija industrije, trgovine i komunikacija > 658 Poslovni menadžment, upravljanje, administracija. Organizacija poslovanja > 658.8 Marketing. Prodaja. Prodavanje. Distribucija, raspačavanje > 658.89 Kupci kao objekti prodajnih napora. Potencijalni kupci, klijenti |
| Odjeli: | Fakultet ekonomije i turizma "Dr. Mijo Mirković" |
| Datum pohrane: | 07 Jan 2014 08:31 |
| Zadnja promjena: | 07 Jan 2014 08:31 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/2809 |
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