Bošković, Desimir and Škuflić, Lorena and Štoković, Igor (2000) Marketing management of tourism destination. In: Sbornik referatu z Mezinarodni vedecke konference Cestovni Ruch. Ekonomska fakulteta, Ostrava, pp. 48-55.
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To run tourism operations on a local level, regional level or wider means having to concentrate on establishing an adequate marketing strategy, tactics and structure that will enable the achievement of marketing goals set by each specific tourism destination. This study is a small contribution of the author in enlightening the basic elements and contents of tourism destination marketing management based on scientific and practical experience present locally and worldwide. During the last years the management aspects of marketing gain more and more importance, in other words how and in what way to plan, organise and control all those numerous marketing activities in tourism delivered at the same time on a micro and macro level.
| Tip objekta: | Dio knjige |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Ključni pojmovi: | marketing, management, tourism, destination, development |
| Teme: | 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 338 Gospodarsko stanje. Gospodarska politika. Upravljanje gospodarstvom. Gospodarsko planiranje. Proizvodnja. Usluge. Cijene > 338.4 Proizvodnja i usluge prema gospodarskim sektorima > 338.486 Razvoj, poticanje, promicanje turističkog gospodarstva 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 339 Trgovina. Međunarodni gospodarski odnosi. Svjetsko gospodarstvo > 339.1 Opća pitanja trgovine. Tržište > 339.138 Marketing |
| Odjeli: | Fakultet ekonomije i turizma "Dr. Mijo Mirković" |
| Datum pohrane: | 20 Feb 2014 07:57 |
| Zadnja promjena: | 20 Feb 2014 07:57 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/3436 |
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