Ljubojević, Čedomir (2003) Corporate competence - The basis for achieving competitive advantage of a services business on the global market. In: Globalization and Entrepreneurship: Fears, Challenges and Opportunities, 24-26.4.2003, Pula, Croatia.
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Sažetak
The services industry is undergoing a shift from the traditionally local industry towards an industry with the global reach. However, there are some restrictions to this process. The key restriction to the services globalization lies in the ability of global services firms to integrate their activities on the global level. The restriction is mostly due to the fact that a majority of such firms have to have a high level of local autonomy and flexibility. If the need for local responsibility is low, the need for global integration will be stronger, which will allow the company to develop a truly global strategy. Competitive advantage on the global market is not achieved only by expanding the activities but by transferring intangible assets including the corporate name, image and reputation, one’s own services operations procedure and know-how about the consumer database. There are two important sources of knowledge for global services firms – interaction between the firm and its clients or customers and interaction among expert team members. Corporate competence, as an intangible asset, is the ability of a firm to repeatedly perform production tasks, which are directly or indirectly linked with the ability of the firm to create value. The paper emphasizes the importance of the partnership dimension of the development of corporate competence, especially the competence for alliance management, and the management of the company and its stakeholders.
| Tip objekta: | Materijal konferencije ili radionice (Paper) |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Dodatne informacije: | 2/2003 |
| Ključni pojmovi: | globalization, competitive advantage, services firm, competence, globalizacija, konkurentska prednost, uslužne tvrtke, nadležnost. |
| Teme: | 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 339 Trgovina. Međunarodni gospodarski odnosi. Svjetsko gospodarstvo > 339.9 Međunarodno gospodarstvo općenito. Međunarodni gospodarski odnosi. Globalno gospodarstvo |
| Odjeli: | Odjel za ekonomiju i turizam "Dr. Mijo Mirković" |
| Datum pohrane: | 08 Jan 2013 07:18 |
| Zadnja promjena: | 08 Jan 2013 07:18 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/1857 |
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