Kostić-Bobanović, Moira (2011) Business English education as a key to Croatian competitiveness. In: The 5th International Scientific Conference "Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil".
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English language as the most studied foreign language in the European Union or lingua franca of the modern era is also one of the most important qualification for the job. That is especially important when we talk about Croatia as a knowledge society where the knowledge has become the key to competitiveness and success as well knowing the fact that Croatia is accession country. This article presents the results of the research which shows the importance of Business English skills in getting a job. The research was carried out on a total of 328 graduate economists of the Juraj Dobrila University of Pula who were able to get a job. Graduates were divided in two groups, first group consisting of participants that graduated from 2001 to 2005, while the second group included graduates from the year 2005 to 2009. The results of the research confirmed that the knowledge of Business English is inevitable in doing business. It will lead to higher firms' competitiveness and this is the reason way the measures that are directed on educating and training employees are important if Croatia wants to be competitive on the global market.
| Tip objekta: | Materijal konferencije ili radionice (Paper) |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Dodatne informacije: | 5/2011 |
| Ključni pojmovi: | Business English, Employment, Competitiveness, Education |
| Teme: | 3 Društvene znanosti > 37 Odgoj i obrazovanje 8 Književnost > 81 Lingvistika i jezici > 811 Jezici 8 Književnost > 81 Lingvistika i jezici > 811 Jezici > 811.1/.2 Indoeuropski jezici |
| Odjeli: | Odjel za ekonomiju i turizam "Dr. Mijo Mirković" |
| Datum pohrane: | 08 Jan 2013 07:22 |
| Zadnja promjena: | 08 Jan 2013 07:22 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/1901 |
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