Bezić, Heri and Vojvodić, Katija (2011) The impact of airline business models on Croatian airorts' revenues. In: The 5th International Scientific Conference "Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil".
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Sažetak
Leisure market has numerous segments and can be suitable for various business models. Looking at the airline industry, business models are converging. Low-cost carriers increasingly serve holiday destinations. Some scheduled and charter airlines are adopting successful low-cost carriers' elements and participating in the low cost market. The boundaries between these models are increasingly diminishing. Consequently, due to the rapid changes in the airline industry and ever-increasing competition between carriers, only the most adaptable ones will survive and evolve further. The main objective of this paper is to examine how different airline business models affect both aeronautical and commercial revenues of Croatian airports. Moreover, it measures and compares the impact of three main airline business models - traditional scheduled, charter and low-cost - on airports` commercial revenues. Two empirical models are used to estimate the rate of growth with regard to flight and passenger numbers. The explanatory variables in the first model include low-cost, charter and full service carrier flights, while the second model consists of passengers from low-cost, charter and full service airlines. The time period considered is from 2004 to 2008. The results indicate that the flights of all three airline business models contribute significantly to airports` aeronautical revenues. However, charter airlines have the largest impact on airports` aeronautical revenues. On the other hand, the figures show that charter and full service passengers have a significant impact on airports` commercial revenues. By contrast, the contribution of low-cost passengers to airports` commercial revenues is still insignificant. The findings have important implications for airport managers. In particular these include complementing airline business models and generating more commercial revenues.
| Tip objekta: | Materijal konferencije ili radionice (Paper) |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Dodatne informacije: | 5/2011 |
| Ključni pojmovi: | airline business models, competitiveness, international business, Croatian airports, commercial revenues, aeronautical revenues |
| Teme: | 6 Tehnologija (primijenjene znanosti) > 65 Menadžment i organizacija industrije, trgovine i komunikacija |
| Odjeli: | Odjel za ekonomiju i turizam "Dr. Mijo Mirković" |
| Datum pohrane: | 08 Jan 2013 07:21 |
| Zadnja promjena: | 08 Jan 2013 07:21 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/1929 |
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