Težak, Ana and Saftić, Darko and Šergo, Zdravko (2011) Predicting preferences toward cultural and artistic events from preferences of different activates. In: The 5th International Scientific Conference "Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil".
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Sažetak
Contemporary trends in tourism have highlighted the cultural and artistic component of the tourism destination. Modern tourists are becoming more interested in and aware of the value of the cultural heritage and artistic offer; because they want to learn as much as possible about culture of the destination they are visiting. The aim of this research is to develop a logit model that can predict the relative preferences towards cultural and artistic events from different types of activities that tourists preferred to undertake during vacation. Data was collected from July, through September 2008 as a part of a research on tourists' preferences for different types of activities. Logistic regression was applied. Excursions by boat, to picturesque Medieval towns in rural areas and to protected landscape, sports and enogastronomic events, theme evenings organized by animators in accommodation facility, all-day animation programmes for children, animation programs not organized by animators in accommodation facility, evenings with live music and dance and events organized by towns and municipalities were significant in predicting preferences towards cultural and artistic events. These results suggest that this method be used for optimizing the cultural and artistic events offer and for segmenting tourists based on their preferences towards different types of activities.
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