Grgorinić, Sabina and Gonan Božac, Marli (2008) Strategic Factors and SWOT Analysis : Which is the Best Way to Congruity? In: Znanje za trajnostni razvoj : zbornik 27. mednarodne znanstvene konference o razvoju organizacijskih znanosti , 2008, Kranj, Slovenija.
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The paper deals with the relationship between the methods of environmental analysis and the SWOT analysis. Basic hypothesis is that the methods of environmental analysis represent an input into the SWOT analysis or better to say that a conducted environmental analysis of high quality will result in a high quality SWOT analysis. The paper presents practical strategic tools which connect approaches and methods of environmental analysis and SWOT, simplifying in this way the deduction of strategic factors of an organization.
| Tip objekta: | Materijal konferencije ili radionice (Paper) |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Ključni pojmovi: | environmental analysis, strategic factors, approaches to organisation analysis |
| Teme: | 6 Tehnologija (primijenjene znanosti) > 65 Menadžment i organizacija industrije, trgovine i komunikacija > 65.01 Metode i metodologija. Teorija i praksa organizacije > 65.012.4 Menadžment. Uprava. Ravnateljstvo Tehnike i metode upravljanja |
| Odjeli: | Fakultet ekonomije i turizma "Dr. Mijo Mirković" |
| Datum pohrane: | 07 Jan 2014 08:28 |
| Zadnja promjena: | 07 Jan 2014 08:28 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/2764 |
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