Paulišić, Morena and Gonan Božac, Marli (2008) Tourist Destination Management: The Role of Tourist Boards in the Republic of Croatia. In: Proceedings of the International Conference on Business, Hospitality and Tourism Management "Globalization & Technology : Impact on Business, Hospitality and Higher Education" , 2008, Kingston.
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Destination management is one of key factors for successful development of tourist destination. The purpose of this paper is to point out the role of county tourist boards in Croatia and their cooperation with other tourism participants in tourism destination management. Results showed that the role of tourist boards is limited and that there is no integrated involvement of participants in the management of Croatia as a tourist destination. The conclusion indicates necessary changes in the role and organisation of work of county tourist boards in order to agree with the trends of integrated participation of all the subjects of tourism destination management.
Tip objekta: | Materijal konferencije ili radionice (Paper) |
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Mentor: | NIJE ODREĐENO |
Ključni pojmovi: | destination management, Croatia, tourist board |
Teme: | 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 338 Gospodarsko stanje. Gospodarska politika. Upravljanje gospodarstvom. Gospodarsko planiranje. Proizvodnja. Usluge. Cijene > 338.4 Proizvodnja i usluge prema gospodarskim sektorima > 338.48 Turistički promet s gospodarskog gledišta. Politika turističkog gospodarstva |
Odjeli: | Fakultet ekonomije i turizma "Dr. Mijo Mirković" |
Datum pohrane: | 07 Jan 2014 08:39 |
Zadnja promjena: | 05 Feb 2014 12:46 |
URI: | http://eknjiznica.unipu.hr/id/eprint/2864 |
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