Šugar, Violeta and Cetinski, Vinka (2011) Step of two millenia - from the ancient villa rustica to the living museum. Tourism and hospitality management . ISSN 1330-7533
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In this paper the possibilities of improving attractiveness and management of a tourist destination through partnership of public and private sector are explored using the example of reconstruction of a Roman villa rustica on the west coast of Istria. Given the recent trends in tourism, which, on the one hand indicate a growing demand for new facilities in tourist destinations, especially those that build on the tradition and offer an authentic experience for tourists, but on the other hand there is a necessity of sustainable development and protection of resources, the authors propose a model of public - private partnerships as a synergy of tradition, eco-responsibility and sustainable development, and improving the quality of tourist attractions. The elements of authenticity and traditional atmosphere are represented by the destination itself (the Istrian coast), the building techniques (using the genuine materials) and facilities (residential and commercial complex of the villa rustica). Additionally, requirements of modern tourism demand are met by providing new experiences and opportunities to learn about the life in antiquity. Respecting the requirements of the archaeological and conservation profession, the validity of such investments is proved, as well as compliance with the requirements of sustainable development. The research, both empirical and secondary, has been carried out with assistance of a professional builder and restorer of the ancient buildings, involved in interdisciplinary projects of experimental archaeology.
| Tip objekta: | Članak |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Ključni pojmovi: | public-private partnership, tourist destination attractiveness, experimental archaeology, sustainable development, villa rustica |
| Teme: | 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 338 Gospodarsko stanje. Gospodarska politika. Upravljanje gospodarstvom. Gospodarsko planiranje. Proizvodnja. Usluge. Cijene > 338.4 Proizvodnja i usluge prema gospodarskim sektorima > 338.486 Razvoj, poticanje, promicanje turističkog gospodarstva |
| Odjeli: | Fakultet ekonomije i turizma "Dr. Mijo Mirković" |
| Datum pohrane: | 20 Feb 2014 07:43 |
| Zadnja promjena: | 20 Feb 2014 07:43 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/3349 |
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