Grbac, Bruno and Težak, Ana and Luk, Ninoslav (2012) Profiling tourists based on healthy - living attitudes. In: Marketing challenges in new economy. Sveučilište Jurja Dobrile u Puli. ISBN 978-953-7498-57-3
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Sažetak
In recent years, the tourist market has become very competitive, and the result is that many places, offering similar features, are becoming replaceable (Pike, 2005 in Pike, 2009). In an attempt to overcome this problem, tourist destinations are developing new marketing strategies to identify and exploit new opportunities that are attractive, economically rewarding and sustainable (Ibrahim and Gill, 2005), so different trends in tourism demand, such as health care issues, are taken into consideration. A holistic approach to wellness incorporates healthy living, and since healthy living is considered a lifestyle, it influences tourist behaviour (Hallab et al., 2003; Kesić, 1999). This new trend on the demand side is implemented in tourism by forming a new kind of special interest tourism named wellness tourism. The purpose of this paper was to analyse the relationship between the importance of healthy living and tourist characteristics using secondary and primary sources. The aim of this paper was to profile tourists based on the importance they place on healthy living in their everyday lives.
| Tip objekta: | Dio knjige |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Dodatne informacije: | e-book |
| Teme: | 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 339 Trgovina. Međunarodni gospodarski odnosi. Svjetsko gospodarstvo > 339.1 Opća pitanja trgovine. Tržište > 339.138 Marketing |
| Odjeli: | Odjel za ekonomiju i turizam "Dr. Mijo Mirković" |
| Datum pohrane: | 04 Jul 2013 06:22 |
| Zadnja promjena: | 04 Jul 2013 06:22 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/2211 |
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