Bošković, Desimir and Vukčević, Mladen and Štoković, Igor (2003) The strategy of promoting a tourist destination with a reverence to Istria. Tourism in the Czech Republic, Tabor.
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The strategy of promoting a tourist destination has a basic aim of informing and encouraging tourist demand in emitive areas, to a stay and spending some destination. It's aim is to inform and to incline the guest to buy, i.e. to spend, by informing them about various possibilitier there are in a tourist destination thar can satisfy the needs and whiches of the tourist demands. The authors pay special attention to the elements of the strategy of promoting the destination only, as well as to the process of promotional and comminucational strategies of a partucular tourist destination, by emphasizing the most important facts of influence on the image of Istria as an important touristic destination in Croatia, the Mediterranean and Europe.
| Tip objekta: | Drugo |
|---|---|
| Mentor: | NIJE ODREĐENO |
| Ključni pojmovi: | strategy of promotion, tourist destination, the process of the promotional strategy, factors of influence on the image of a destination, Istria, Croatia, the Mediterraneanann |
| Teme: | 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 338 Gospodarsko stanje. Gospodarska politika. Upravljanje gospodarstvom. Gospodarsko planiranje. Proizvodnja. Usluge. Cijene > 338.4 Proizvodnja i usluge prema gospodarskim sektorima > 338.486 Razvoj, poticanje, promicanje turističkog gospodarstva 3 Društvene znanosti > 33 Ekonomija. Ekonomska znanost > 339 Trgovina. Međunarodni gospodarski odnosi. Svjetsko gospodarstvo > 339.1 Opća pitanja trgovine. Tržište > 339.138 Marketing |
| Odjeli: | Fakultet ekonomije i turizma "Dr. Mijo Mirković" |
| Datum pohrane: | 20 Feb 2014 07:57 |
| Zadnja promjena: | 20 Feb 2014 07:57 |
| URI: | http://eknjiznica.unipu.hr/id/eprint/3441 |
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